ING Mortgage Journey Experience

Helped mortgage customers navigate the post-commission landscape with clarity and confidence.

Bereken hypotheek

Designed online calculators, comparison tools, and personalized insights to simplify the journey, reduce support calls, and generate high-quality leads.

Vergelijk hypotheek

Afspraak met adviseur

As Customer Journey Expert and Product Owner, I translated regulatory changes into a customer-centered digital experience, balancing UX, content, and brand messaging.

Inzicht in hypotheek

Klantreis, PageFlow

Result: improved satisfaction, stronger trust in ING as a reliable advisor, and a seamless, transparent mortgage journey for users.