ING AutoFinance Experience

Elevated ING’s customer experience by turning the Autokostenscan marketing concept into a clear, actionable, and brand-aligned tool.

Worked on UX, design, and experience strategy, simplifying complex car financing and insurance decisions for customers while ensuring alignment with ING’s brand values. Collaborated closely with marketing to translate the proposition into a high-impact experience.

Result: a simple, customer-focused tool that supports informed decisions and drives qualified leads for lending and insurance.